I especially like these ones because they sabotage the whole point of the original art. I mean, can you imagine "Good Morning, Captain" happening on a cruise ship? I suppose you'd find quiet desperation there somewhere but it's not what you'd want to promote.
Advertising is definately changing. I don't know if the advertisers are so postmodern that they cannot remove self-referential irony from their work or if everything has just been done before.
Advertising has become so desperate that local businesses have begun delving into slogans that have bizarre cultural references like "Nothing but happy endings" and "The proof is in the purple." Did these advertisers consciously pick phrases that refer to illicit massages and the Donner party?